When Two Become One

Alessandra Tognazzo ()
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Alessandra Tognazzo: University of Padua

Chapter Chapter 5 in Family Business Metaphors, 2022, pp 91-112 from Springer

Abstract: Abstract In this last chapter, I explain how the archetype related to the paternal role (linked to the business dimension) over the maternal one (linked to the family dimension) has influenced our way of seeing and practicing our economic thought and behavior and the related consequences. Matriarchal-organizations have been often an exclusive topic of historians, archeologists, and philosophers. I offer a new perspective on how rebalancing maternal metaphors with the paternal ones, may change the way we behave and perform both in our contemporary lives and in our businesses. I will explain why the centrality of the family needs to regain its importance and to be re-balanced against the “professional business” one. I will conclude by linking the concepts of peace and sustainability to the maternal archetype, which implies metaphorical ideas such as organicity, living being, community, cyclical processes, the interconnectedness of all things, relationships, synchronicity, equilibrium, evolution, creativity, coherency, transitivity, and compensating, which restore the idea of holism and wholeness, rather than division and domination.

Keywords: Sustainability; Matriarchy; Patriarchy; Archetypes; Family; Business; Gift economy; Gift-giving; Transitivity; Holism; Collective (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-05248-4_5

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DOI: 10.1007/978-3-031-05248-4_5

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