Considering the Role of Non-financial Markets Stakeholders

Poul Lykkesfeldt (pl@reliance.dk) and Laurits Louis Kjaergaard (laurits.kj@gmail.com)

Chapter Chapter 12 in Investor Relations and ESG Reporting in a Regulatory Perspective, 2022, pp 93-96 from Springer

Abstract: Abstract In addition to considering the stakeholders of the financial markets, listed companies should also consider how they communicate and position themselves towards non-financial stakeholders. We have entered the “information age” where today information is alive. For obvious reasons, for any company, it is essential both to the company’s stakeholders and to map the issues relevant versus all the company’s stakeholders. On this basis, the company may develop an issues management contingency. In addition to the more perhaps traditional stakeholders and issues, a company is also well-advised to consider historically overlooked matters, which today is top of the agenda. Not taking these issues seriously may have severe repercussions by society and overall social sentiment towards a company. In addition to hurting social sentiment and increasing the risk premium of a company’s shares, a company can also damage its standing towards suppliers and customers and thereby their profitability. It is, therefore, also in the interest of investors that a company has a comprehensive mapping of its non-financial markets’ stakeholders.

Keywords: Social activism; Digital communication; Company competitors; Media relations (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-031-05800-4_12

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