Embracing the Digital World of IR Activities

Poul Lykkesfeldt () and Laurits Louis Kjaergaard ()

Chapter Chapter 23 in Investor Relations and ESG Reporting in a Regulatory Perspective, 2022, pp 195-196 from Springer

Abstract: Abstract The technological revolution has allowed unprecedented availability of investor information, data and insights on a wide range of industries and companies. In addition, selected digital platforms facilitate contact between companies and retail investors. This means that a company may communicate directly to its retail shareholders. This has allowed companies to increase their shareholder communication towards retail investors like never before. Companies have begun to embrace digital IR. It should be clear from this book that it is our view that the scope of IR is wide-ranging and that the clear purpose of good IR is to achieve a fair value of the share price.

Keywords: Information availability; Digital IR; Direct communication; Social media (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-031-05800-4_23

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