The Heritage-Making of Fashion Brands

Sylvie Marot (), Odile Prémel and Yumiko Hayashi ()
Additional contact information
Sylvie Marot: Curator Mode
Odile Prémel: Chanel
Yumiko Hayashi: Sonia Rykiel

Chapter 6 in Fashion Heritage, 2022, pp 147-161 from Springer

Abstract: Abstract A conversation between Odile Prémel (Head of Chanel Heritage Fashion Collections, Jewellery and Beauty) and Yumiko Hayashi (Curator and former Head for Heritage Preservation at the brand Sonia Rykiel) conducted by Sylvie Marot—Fashion Heritage Consultant and Curator. In this interview it is explored how brand heritage in all its forms may contribute not only to the preservation of the traits of the brand identity, but also to a continuous exercise of creativity.

Keywords: Archive; Heritage; Exhibitions; Creativity; Branding; Communication; Fashion design; Jewellery (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-06886-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031068867

DOI: 10.1007/978-3-031-06886-7_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().