A Review of the Marketing Literature on NFTs

Andrea Sestino (), Gianluigi Guido () and Alessandro M. Peluso ()
Additional contact information
Andrea Sestino: University of Bari Aldo Moro
Gianluigi Guido: University of Salento
Alessandro M. Peluso: University of Salento

Chapter Chapter 3 in Non-Fungible Tokens (NFTs), 2022, pp 23-41 from Springer

Abstract: Abstract Given the increasing relevance and popularity of NFTs in online markets, this chapter presents a review of the available marketing literature on this subject. This review adopts a systematic approach that combined proper technology-related and business-related keywords to search for relevant papers published on the topic from 2015 to 2021 and available on major academic databases (e.g., Business Source Premiere). Three central topics around NFTs emerged from this literature review—that is, intellectual property, lifestyles, and entertainment—which are widely discussed along with related business opportunities.

Keywords: Systematic review on NFTs; Intellectual property; Lifestyles; Entertainment (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-07203-1_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031072031

DOI: 10.1007/978-3-031-07203-1_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().