How Materialism Influences the Purchase of NFT-Based Artworks

Andrea Sestino (), Gianluigi Guido () and Alessandro M. Peluso ()
Additional contact information
Andrea Sestino: University of Bari Aldo Moro
Gianluigi Guido: University of Salento
Alessandro M. Peluso: University of Salento

Chapter Chapter 4 in Non-Fungible Tokens (NFTs), 2022, pp 43-51 from Springer

Abstract: Abstract This chapter proposes the notion that materialism (i.e., the individuals’ tendency to appreciate material possessions more than spiritual values) could be a major determinant of consumers’ intention to purchase NFT-based digital products. Thus, it presents an empirical study that tests this notion in a virtual artworks’ setting. The obtained results provided evidence for this notion by showing a positive relationship between materialism and consumers’ intention to purchase NFT-based artworks.

Keywords: Art setting; NFT-based products; Materialism; Consumers’ purchase intention (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-07203-1_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031072031

DOI: 10.1007/978-3-031-07203-1_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().