The Roles of Materialism and Status Consumption Orientation in the Purchase of NFT-Based Music Compilations
Andrea Sestino (),
Gianluigi Guido () and
Alessandro M. Peluso ()
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Andrea Sestino: University of Bari Aldo Moro
Gianluigi Guido: University of Salento
Alessandro M. Peluso: University of Salento
Chapter Chapter 5 in Non-Fungible Tokens (NFTs), 2022, pp 53-62 from Springer
Abstract:
Abstract This chapter suggests the notion that, in addition to materialism (i.e., the individuals’ tendency to appreciate material possessions more than spiritual values), status consumption orientation (i.e., the individuals’ tendency to consume products that confer them a sense of prestige) could be another determinant of consumers’ intention to purchase NFT-based digital objects. Thus, it presents an empirical study that tests this notion in a music setting. While the obtained results confirmed the determinant role of materialism, they also provided preliminary evidence for a positive relationship between status consumption orientation and consumers’ intention to purchase NFT-based products.
Keywords: Music setting; NFT-based products; Materialism; Status consumption orientation; Consumers’ purchase intention (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-07203-1_5
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DOI: 10.1007/978-3-031-07203-1_5
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