The Valuation of Digital Platforms and Virtual Marketplaces

Roberto Moro-Visconti ()
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Roberto Moro-Visconti: Catholic University of the Sacred Heart
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Chapter Chapter 20 in The Valuation of Digital Intangibles, 2022, pp 591-612 from Springer

Abstract: Abstract The digital platform is a hardware or software infrastructure that provides technological services and tools, programs, and applications, for the distribution, management, and creation of free or paid digital content and services. Digital platforms are the basis of innovative business models of highly profitable companies (such as Google or Facebook), thanks to the (presumed) gratuitousness of the services offered, offset by advertising revenues. Smart working and e-commerce also revolve around the intermediation of digital platforms. The evaluation metrics are of relevance for the managers and users of the platforms, who participate, sometimes unwittingly, in an innovative process of co-creation of value.

Keywords: Platform as a Service (PaaS); Social network; Sharing economy; Streaming; Network theory; Scalability (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-09237-4_20

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DOI: 10.1007/978-3-031-09237-4_20

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