Building a Driving Conscience

Nicholas Ind () and Oriol Iglesias ()
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Nicholas Ind: Kristiania University College
Oriol Iglesias: ESADE Business School

Chapter 4 in In Good Conscience, 2022, pp 51-69 from Springer

Abstract: Abstract A business with a conscience needs a corporate purpose to give it direction and a set of corporate principles that guide action. When a business has a solid conscience that drives it forward, it provides employees with a means to critically assess the right thing to do and to take better decisions. Additionally, such decisions can be taken with greater agility. A driving conscience also inspires and motivates employees and stakeholders. However, it is important to remember that businesses with a conscience cannot be built from a classic, unambiguous, top-down, inside-out perspective. Instead, while nurturing a distinctive heritage, businesses must also weigh the perspectives of many interest groups and work with them to co-create a collective conscience that aligns with the corporate strategy. There are many benefits to a co-creative approach to building a business with a conscience, but a vital one is that it strengthens the legitimacy of the strategy and boosts employees’ commitment to it.

Date: 2022
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DOI: 10.1007/978-3-031-09338-8_4

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