Eurocentric Conceptualisation of Risk in International Business

Bhabani Shankar Nayak
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Bhabani Shankar Nayak: University for the Creative Arts

Chapter Chapter 10 in Political Economy of Development and Business, 2022, pp 145-150 from Springer

Abstract: Abstract The chapter deals with Eurocentric conceptualisation of ‘risk’ which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. The chapter also attempts to engage with Eurocentric methods and strategies that sustain hegemony in international business by promoting ‘risk’ and perpetuating ‘uncertainty’ within non-European business culture. Such territoriality within basic conceptualisation in international business is central to manufactured ‘risks’ that reinforces crisis; while state deals successfully or fails to deal with it, the global corporations extract resources and expand their capital and market base in non-European societies while doing business. The chapter is divided into two parts: The first part presents the philosophical basis of risks and its historical foundations, and the second part deals with the neocolonial business methods, languages, cultures and strategies which are Eurocentric by nature. The chapter argues that manufacturing risk is Eurocentric business strategy.

Keywords: Eurocentric; Manufactured; Risk; Resource-seeking and non-European societies (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-11093-1_10

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DOI: 10.1007/978-3-031-11093-1_10

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