Innovation and Digital Transformation as a Competitive Strategy in University Entrepreneurship in Victoria de Durango, Dgo., Mexico

Mayela del Rayo Lechuga-Nevárez ()
Additional contact information
Mayela del Rayo Lechuga-Nevárez: Tecnológico Nacional de México/Instituto Tecnológico de Durango

Chapter Chapter 11 in Digital and Sustainable Transformations in a Post-COVID World, 2023, pp 277-298 from Springer

Abstract: Abstract University Entrepreneurship, Innovation, and Digital Transformation represent substantial processes of economic activity, which are born from the need to meet a market requirement (Maney, Kevin. “Aye, Robot.” Newsweek, 9 Dec. 2016). The study aims to analyze innovation and digital transformation in University Entrepreneurship in Victoria de Durango, Dgo., Mexico. It is a study with a quantitative approach, with a descriptive, explanatory, correlational, and non-experimental design since there was no manipulation of variables and cross-sectional. The sample was of 95 companies created by university entrepreneurs who graduated in Victoria de Durango, Dgo., Mexico. The results show the importance of Innovation and Digital Transformation in the permanence and consolidation of university enterprises in the face of the new normal product of social distancing due to the COVID-19 pandemic, as well as the cultural change on the part of the entrepreneurs who own these businesses.

Keywords: Digital University Entrepreneurship; Innovation; Digital Transformation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-16677-8_11

Ordering information: This item can be ordered from
http://www.springer.com/9783031166778

DOI: 10.1007/978-3-031-16677-8_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().