Introduction

Surja Datta () and Tobias Kutzewski ()
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Surja Datta: Oxford Brookes University
Tobias Kutzewski: VU Amsterdam

Chapter 1 in Strategic Optionality, 2023, pp 1-7 from Springer

Abstract: Abstract Large parts of the business landscape are now fraught with uncertainty. This is not a bad thing. A key message of the book is that uncertainty portends both losses and gains. There are situations where individuals and businesses should cherish and embrace uncertainty. Having said that, a sizable part of the business environment is still relatively stable, where changes occur at a sedate pace. Strategies that work well within domains of high uncertainty will not be effective within the stable ones. There is a saying that you need horses for courses and this holds true when it comes to strategic decision-making as well.

Date: 2023
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DOI: 10.1007/978-3-031-17354-7_1

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