Optionality and Innovation: Two Sides of the Same Coin?

Surja Datta () and Tobias Kutzewski ()
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Surja Datta: Oxford Brookes University
Tobias Kutzewski: VU Amsterdam

Chapter 5 in Strategic Optionality, 2023, pp 109-133 from Springer

Abstract: Abstract Optionality, as we have seen in Chap. 4 , is about embracing trial and error. Innovation, we have been told, ad infinitum, is about clever people coming up with bright new ideas. In this chapter, we hope to convince you that there’s an underlying unity between optionality and innovation. More specifically, we suggest here that innovation and optionality are both predicated on experimentation. To do this, however, we must first shed some of our preconceived notions about creativity and innovation.

Date: 2023
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DOI: 10.1007/978-3-031-17354-7_5

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