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Goals, Strategies, and Fundamentals

Massimo Massa (), Kai Taraporevala and Ludo Van der Heyden ()
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Massimo Massa: INSEAD

Chapter 5 in Value Creation for Owners and Directors, 2023, pp 109-128 from Springer

Abstract: Abstract Missions are generally long term in nature. Goals translate missions into practical, quantifiable medium-term objectives that then trigger the search for short-term action plans. Goals can be broadly quantified around three main dimensions: profitability, growth, and sustainability. It is important that all three dimensions are dealt with, and that boards and executive teams understand the interactions and especially the trade-offs between these three dimensions. Executive teams thus face clear conflicts and trade-offs which they need to recognize and manage. Boards are there to support executives with the necessary clarification.

Keywords: goals; strategies; profitability; growth; sustainability (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-19726-0_5

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