Comeback of the Inflation Specter

Hermann Simon and Adam Echter
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Hermann Simon: Simon-Kucher & Partners
Adam Echter: Simon-Kucher & Partners

Chapter 1 in Beating Inflation, 2023, pp 1-7 from Springer

Abstract: Abstract After decades of relative price stability, inflation returned and is likely to stay. Inflation means a massive devaluation of money, especially in the long run. The U.S. dollar has lost 85 percent of its value since 1971. The current inflation will give this depreciation a further boost. Both short term factors such as COVID-19, trade conflicts, and supply shortages and the long-term expansion of the money supply are acting as price drivers. Even if some of them only have a temporary effect, inflation is expected to persist for a longer period, because the inflated money supply cannot be reduced quickly. A look at individual products shows that price increases vary widely. In this respect, any measure against inflation must take into account the situation of the individual business case and not be guided by average values.

Date: 2023
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DOI: 10.1007/978-3-031-20093-9_1

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