What to Do – Conclusion

Hermann Simon and Adam Echter
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Hermann Simon: Simon-Kucher & Partners
Adam Echter: Simon-Kucher & Partners

Chapter 15 in Beating Inflation, 2023, pp 129-135 from Springer

Abstract: Abstract The specter of inflation is back and here to stay. For companies, this means that the world in which they do business has fundamentally changed. The challenges that need to be overcome affect all corporate functions. It is as much about changing corporate culture as it is about taking concrete action. All functions must be aware of the shifting sands and called to action. Increased transparency, a heightened focus on cash, and ensuring profitability on all transactions will be core strategies for navigating this inflation. Sales forces will be critical to staying ahead of inflation and most will require upskilling. Digitalization will make this inflation different from the last due to the dramatic effects of price transparency and technology’s ability to facilitate innovative pricing systems. If this change is managed fast and successfully, the prospects of beating inflation and thus ensuring the survival of the company are good.

Date: 2023
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DOI: 10.1007/978-3-031-20093-9_15

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