The Problem

Patrik Michaelsen () and Cass R. Sunstein
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Patrik Michaelsen: University of Gothenburg
Cass R. Sunstein: Harvard University

Chapter Chapter 1 in Default Nudges, 2023, pp 1-12 from Springer

Abstract: Abstract One of the most widely used nudges, and one of the most effective, is the default rule. A default rule works by designating one course of action as the default; it establishes what will happen unless the decision-maker actively makes a change. Why are defaults so effective, in areas that include savings, health care, and air pollution? The answer is that they tap into at least three different psychological mechanisms. On a policy level, defaults, like other nudge interventions, typically benefit from being cheap and easy to implement, resulting in a highly cost-effective way of inducing behavior change. This has made nudging a popular tool for businesses and governments.

Keywords: Nudges; Default rules; Behavior change; Loss aversion; Inertia (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-21558-2_1

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DOI: 10.1007/978-3-031-21558-2_1

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