Better Understand the Diverse Needs of Enterprises

Kusisami Hornberger ()
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Kusisami Hornberger: Dalberg Global Development Advisors

Chapter Chapter 5 in Scaling Impact, 2023, pp 57-70 from Springer

Abstract: Abstract Over the last two decades, I have spent considerable time supporting entrepreneurs and aspiring entrepreneurs in honing their pitches asking investors to put capital into their ventures. Consider my friend Gabriel Migowski who in the late 2000s in Colombia had the audacity to start a new low-cost airline serving the Latin American market. In his case, given the large and growing addressable market, the ambition, connections, and growth mindset of the members of the founding team, they succeeded not only in raising the financing they needed but in making the business work. Their company, Viva Air, now holds almost 25 percent of the Colombian domestic commercial air market.

Date: 2023
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DOI: 10.1007/978-3-031-22614-4_5

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