The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review

Andrea Sestino () and Cesare Amatulli ()
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Andrea Sestino: University of Rome Tre
Cesare Amatulli: University of Bari “Aldo Moro”

Chapter Chapter 2 in New Technologies in Luxury Consumption, 2023, pp 7-54 from Springer

Abstract: Abstract The rapid diffusion of new technological innovations resulted in lack of knowledge about how luxury and technology may be successfully combined. This chapter aims to provide clarity over the phenomenon of new technological integration in luxury through a comprehensive and systematic literature review. The study considers a corpus of 1196 original contributions through the combination of two established machine learning algorithms (LDA and hierarchical clustering). The analyses sheds light on a structured classification of the various streams of current research and a list of promising emerging trends in the field of fashion, tourism, real estate, and food, together with a focus on minor topics such as luxury wellness, healthcare, automotive, and the most prominent consumers-related variables to be investigated.

Keywords: Luxury marketing; New technologies; Technology management; Artificial Intelligence; Internet of Things; Machine learning; Blockchain; Data analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-26082-7_2

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DOI: 10.1007/978-3-031-26082-7_2

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