Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism

Andrea Sestino () and Cesare Amatulli ()
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Andrea Sestino: University of Rome Tre
Cesare Amatulli: University of Bari “Aldo Moro”

Chapter Chapter 4 in New Technologies in Luxury Consumption, 2023, pp 67-78 from Springer

Abstract: Abstract For centuries, the attractive consumption of rare and unique goods and experiences has fueled the growth of the luxury industry worldwide. In recent years, the context of luxury tourism has received considerable attention from academia. Despite the promising opportunities of new technologies in building sophisticated and smart hospitality environments, the effect on consumers is still hazy. This chapter investigates the effects of luxury hotels’ communication focus (traditionality vs. modernity) through an experiment conducted with a sample of 108 international respondents. Results show that the traditionality-focused communication of luxury hotels leads to higher consumers’ willingness to buy compared with the modernity-focused communication. Additionally, findings underline the role of consumers’ materialism as a moderator.

Keywords: Luxury hospitality; Hotels; Internet of Things; Home automation; Traditionality; Modernity; Communication message; Materialism (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-26082-7_4

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DOI: 10.1007/978-3-031-26082-7_4

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