Conclusions

Andrea Sestino () and Cesare Amatulli ()
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Andrea Sestino: University of Rome Tre
Cesare Amatulli: University of Bari “Aldo Moro”

Chapter Chapter 8 in New Technologies in Luxury Consumption, 2023, pp 115-118 from Springer

Abstract: Abstract In this final chapter we report the overall findings of our studies. Based on the provided research output, all five studies illustrate that consumers become more receptive to technology-oriented marketing when they have a so-called internalized luxury approach. Consumers who buy luxury for “externalized” reasons may see new technologies as detracting from the human interactions that satisfy their desire for visibility and ostentation. These insights should encourage brands to evaluate their customers’ luxury approach to integrate new technologies more strategically. Findings and implication together with a powerful matrix to guide marketers and managers are offered.

Keywords: Luxury; Technologies; Internalized luxury; Externalized luxury; Luxury dichotomy; New technological integrations; Brand; Technology governance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-26082-7_8

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DOI: 10.1007/978-3-031-26082-7_8

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