Buying Power Not Protest: The Myth Prevents Unrest

Jared A. Ball ()
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Jared A. Ball: Morgan State University

Chapter Chapter 3 in The Myth and Propaganda of Black Buying Power, 2023, pp 29-57 from Springer

Abstract: Abstract The history of buying power is all but entirely neglected but reveals plenty regarding its deployment today. Buying power originated as a focal point of study precisely to assure societal peace based upon working people being able to afford the products they produced. From there, buying power would be adapted by government, business, and both White and Black commercial presses and used to promote a Black economic unreality designed to attract and direct advertising revenue.

Keywords: Labor movement; World War II; Marketing; Propaganda (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-26549-5_3

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DOI: 10.1007/978-3-031-26549-5_3

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