The Myth’s “Big Three” Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey

Jared A. Ball ()
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Jared A. Ball: Morgan State University

Chapter Chapter 4 in The Myth and Propaganda of Black Buying Power, 2023, pp 59-70 from Springer

Abstract: Abstract Whatever its origins,the myth of Black buying power today has apparently added a third primary source of origin, creating a new “Big Three.” The Selig Center for Economic Growth, Nielsen consumer surveys, and more recently, McKinsey & Co. now comprise a majority of the source material used in promoting the myth but more as silent partners to commercial press, media, and punditry. All are clear not to attach claims of Black political or economic power to the myth, but they do provide intellectual cover to those who do, and they are both involved in the myth’s overall promotion. And because their expressed goal is to connect media with ad revenue and not to clarify any actual economic conditions, Selig and Nielsen are able to develop unclear methods which produce results inconsistent with economic analyses used to assess the actual material and lived experiences of Black and other communities.

Keywords: Nielsen; Selig Center; McKinsey & Co.; Advertising; Journalism (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-26549-5_4

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