The Evaluation of IP and First Steps in Strategy Formulation

Irina Heim ()
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Irina Heim: University of Reading

Chapter Chapter 5 in Intellectual Property Management, 2023, pp 63-73 from Springer

Abstract: Abstract This chapter discusses how IP is by businesses, markets and consumers and what impact this has on pricing and revenue. We will see how IP affects markets in different contexts and how it can create market entry opportunities and competition.

Keywords: Intangible assets; Intellectual capital; Competition; IP value chain (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-26743-7_5

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DOI: 10.1007/978-3-031-26743-7_5

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