Online Training: An Adaptive Strategy to Revive Tourism in South Africa Post-COVID-19

Dumsile Hlengwa (dumisileh@dut.ac.za)
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Dumsile Hlengwa: Department of Ecotourism, Durban University of Technology

Chapter Chapter 10 in COVID-19, Tourist Destinations and Prospects for Recovery, 2023, pp 167-182 from Springer

Abstract: Abstract The tourism industry worldwide was ravaged by the COVID-19 pandemic. The industry, however, exhibited some form of resilience despite bearing the brunt of all the COVID-19 response strategies adopted by countries worldwide. However, one of the issues still unclear is how the tourism industry managed to sustain jobs post-COVID-19. Utilising qualitative data collected from 27 participants in South Africa and Ireland, this chapter explores staff training and development as a strategy to reignite travel and tourism and reposition the industry post the COVID-19 pandemic. The study found that continuous staff development through online short courses; collaboration among industry, universities, and government; international benchmarking and application of lessons learnt; and development of worthwhile career paths in the tourism industry wield much potential as adaptive strategies in tourism in South Africa. It is recommended that academic and industry misalignment be addressed through the formation and support of relational agencies to strengthen the country’s tourism ecosystem.

Keywords: Adaptation-level training; University-industry alignment; Revive tourism; THENSA-ATU (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-28340-6_10

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DOI: 10.1007/978-3-031-28340-6_10

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