Incentive Travel Recovery: A Systematic Literature Review

Magdalena Petronella Nellie Swart () and Sunil Tiwari
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Magdalena Petronella Nellie Swart: College of Economic and Management Sciences, University of South Africa
Sunil Tiwari: School of Business Studies, Central University of Kerala

Chapter Chapter 15 in COVID-19, Tourist Destinations and Prospects for Recovery, 2023, pp 255-269 from Springer

Abstract: Abstract Incentive travel research is considered to be less popular when compared with other business events or MICE sub-sectors. Although scholars investigated the impact of COVID-19 on MICE tourism, research related to the impact of COVID-19 on incentive travel recovery is yet to be conducted. Following a systematic literature review, this chapter compares the themes related to incentive travel recovery published by previous research scholars related to different dimensions of the incentive travel industry. Results indicated only three similar themes, namely, digital transformation, talent management and regulatory, emanating from the selected journal articles and web-based publications. Academic researchers favour areas related to digital transformation, the economic impact and financial incentives and marketing strategies when investigating the impact of COVID-19 on the MICE sector. The incentive travel industry prioritised discussions on risk and safety management, the value chain and destination selection and choice. Future research can explore the specific incentive travel market reactions to the COVID-19 pandemic by focusing on digital transformation, economic impact and marketing strategies. These new insights can direct how incentive travel planners and scholars apply their resources in developing incentive travel recovery strategies and policies.

Keywords: Incentive travel; Destinations; Market reactions; Incentive programme design; Incentive travel recovery; COVID-19 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-28340-6_15

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DOI: 10.1007/978-3-031-28340-6_15

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