Industry Attractiveness

Armand Gilinsky ()
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Armand Gilinsky: Sonoma State University

Chapter Chapter 4 in Business Strategy for a Better Normal, 2023, pp 49-66 from Springer

Abstract: Abstract This chapter is concerned with diagnosing industry forces and key success factors (KSF). You will learn how to use Ansoff and TOWS matrices to generate strategic alternatives for competing successfully against the power of the industry forces and positioning your business to meet or exceed your industry’s KSF.

Keywords: Ansoff matrix; Competitive forces; Diversification; Key success factors; TOWS matrix (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-28708-4_4

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DOI: 10.1007/978-3-031-28708-4_4

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