Contemplating Globalization

Armand Gilinsky ()
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Armand Gilinsky: Sonoma State University

Chapter Chapter 7 in Business Strategy for a Better Normal, 2023, pp 109-127 from Springer

Abstract: Abstract In this chapter, you will learn that businesses have choices as well as tradeoffs in competing globally and locally.

Keywords: Cross-border strategies; De-globalization; Franchising; Globalization; Multi-domestic; Transnational (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-28708-4_7

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DOI: 10.1007/978-3-031-28708-4_7

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