Talking ‘Bout My Generation: BvB Millennial Case Study

Holly Hull Miori ()

Chapter Chapter 3 in Millennial Philanthropy, 2023, pp 39-60 from Springer

Abstract: Abstract This chapter will examine BvB Dallas (formerly Blondes vs. Brunettes) through a qualitative first-hand interviews approach. This millennial-founded organization provides a sneak peek into the millennial mindset by looking at the individuals within the group regarding how they think about philanthropy and volunteering. By taking a deep dive into these millennials’ giving and volunteering behaviors and patterns, the nonprofit and academic community can begin to understand the millennial mentality.

Keywords: Millennials; Philanthropy; Alzheimer’s; Volunteer; Social media; Social justice; Greater good (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-30269-5_3

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