We’re All Entrepreneurs Now

Olof Hallonsten
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Olof Hallonsten: Lund University

Chapter Chapter 4 in Empty Innovation, 2023, pp 47-59 from Springer

Abstract: Abstract The obsession with innovation is paralleled and intertwined with a similar obsession with entrepreneurship, which is viewed as the path to salvation for individuals, organizations, and society at large. Entrepreneurship has become a prime cultural ideal in current society, and an entrepreneurship industry has been formed that promotes the narrative and imagology of entrepreneurship and caters to the apparent desire of the so-called me generation to constantly seek to promote individual achievement and self-actualization. The chapter analyzes and explains the development, with the help of a broader theoretical framework for understanding the cult of the individual in current society, and demonstrates how entrepreneurship has become a largely empty signifier.

Keywords: Entrepreneurship; The me generation; Individualism; Veblenian entrepreneurship (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-31479-7_4

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DOI: 10.1007/978-3-031-31479-7_4

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