Lessons Learned from Applying Behavioral Science in the Middle East

Fadi Makki ()
Additional contact information
Fadi Makki: Boston Consulting Group

A chapter in Behavioral Public Policy in a Global Context, 2023, pp 165-177 from Springer

Abstract: Abstract This chapter is about lessons learned from applying behavioral insights to public policy challenges in the Arab region, with more focus on the journey of the launch of B4Development, the nudge unit at the Supreme Committee for Delivery and Legacy, which oversees the FIFA World Cup Qatar 2022 event. It sheds light on key learnings from setting up nudge units in the Arab region, conducting in the early days smaller-scale experiments, and engaging stakeholders. Following an incubation period, the chapter describes the gradual shift to tackling more complex challenges, such as the prevention of violent extremism and inclusion, as well as the integration of behavioral science angles in FIFA World Cup tournament. Several lessons were learned along the way and these could be very useful for newcomers to this field. Key among these are the importance of leadership and other stakeholders buy-in especially in the early days, capacity building in behavioral science for partners, engagement in programs at inception, and adequate management of expectations.

Keywords: B4Development; Nudge Lebanon; Global South; Football for development; FIFA World Cup Qatar 2022 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-31509-1_11

Ordering information: This item can be ordered from
http://www.springer.com/9783031315091

DOI: 10.1007/978-3-031-31509-1_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().