Inside Out: BCG’s Path to Applying and Embedding Behavioral Science

Julia Dhar (), Grant Freeland () and Sana Rafiq ()
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Julia Dhar: Boston Consulting Group
Grant Freeland: Boston Consulting Group
Sana Rafiq: Boston Consulting Group

A chapter in Behavioral Public Policy in a Global Context, 2023, pp 379-392 from Springer

Abstract: Abstract This chapter shares Boston Consulting Group’s (BCG) journey to applying and embedding behavior science within their organization. The chapter shares specific lessons learned and examples of how other organizations can organically build this capability.

Keywords: BCG; Behavior Science; Behaviorally informed Interventions; Experimentation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-31509-1_24

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DOI: 10.1007/978-3-031-31509-1_24

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