The Impact of Disruption: 2001–2012

Albert N. Greco ()
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Albert N. Greco: Fordham University

Chapter Chapter 4 in The Strategic Marketing of Science, Technology, and Medical Journals, 2023, pp 47-68 from Springer

Abstract: Abstract Many STM commercial publishers, societies, and university presses possessed certain competitive marketing advantages because: they published impressive journals with high citation indices; and their size, global reach, scale, and revenue streams provided them with a sense of confidence about their pivotal role in the transmission of knowledge. Because of paid journal subscription revenues, many publishers had the financial resources to purchase smaller journals, increase the number of journals in their portfolio, and, for some firms, the ability to launch megajournals. Yet most publishers faced the specter of disruption in the marketplace, specifically competition from preprint platforms, intense criticism about the “serials crisis” and the “big deal,” and problems with piracy and the development of “shadow libraries.” Many journal publishers became very concerned between 2001 and 2012 about these criticisms and the growing calls to create mandatory OA policies and regulations.

Keywords: Disruption; STM degrees; Megajournals; Academic libraries; Library budgets; Marketing strategies; Competitive advantage; Desktop computers; Laptop computers; STM publisher criticism; STM journal subscription costs (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-31964-8_4

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DOI: 10.1007/978-3-031-31964-8_4

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