The Responses of the Major STM Journal Publishers: 2013–2020

Albert N. Greco ()
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Albert N. Greco: Fordham University

Chapter Chapter 6 in The Strategic Marketing of Science, Technology, and Medical Journals, 2023, pp 93-125 from Springer

Abstract: Abstract In spite of these positive growth rates in the STM sector, serious problems emerged that threatened the basic business model of STM publishers. The concerns included: criticism about publisher’s profits; the rapid movement toward digital publications and the related expenses associated with this transformation; widespread support for Plan S and open access; the Nelson Memo; the impact of Covid-19 and the lockdown of most U.S. universities and research facilities; and increases in journal subscription fees. Yet many publishers created some innovative marketing strategies. STM publishers emerged by 2020 with important journals that, overall, generated enough cash flow to support current and projected operations.

Keywords: Journal subscription fees; Read and publish; Transformative agreements; Michael Porter; Covid-19 lockdown; STM journal marketing strategies (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-31964-8_6

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