The Future of STM Journals

Albert N. Greco ()
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Albert N. Greco: Fordham University

Chapter Chapter 7 in The Strategic Marketing of Science, Technology, and Medical Journals, 2023, pp 127-151 from Springer

Abstract: Abstract The transformation of science, technology, and medical (STM) journals from a print orientation to a hybrid to a digital only format, along with increased open access (OA) regulations, and criticism about journal prices, taxed the resilience of many STM publishers. However, the purpose of a business has not changed since the dawn of time. It is to understand and satisfy the wants and needs of consumers. Most STM publishers have been doing this successfully since 1665, and it is likely that they will continue to understand and respond effectively to the constantly changing STM marketplace in the years to come.

Keywords: Student enrollments; Open Access; Publish or perish; APCs; Covid lockdown; ChatGPT; Gender disparity; DEI; Societies; Predatory publishers (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-31964-8_7

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