Introduction

Gaston Fornes and Maria Altamira
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Gaston Fornes: University of Bristol
Maria Altamira: UBI Business School

Chapter 1 in Digitalization, Technology and Global Business, 2023, pp 1-7 from Springer

Abstract: Abstract This chapter sets the context and agenda for the discussion in the book and frames the key elements that impact both international business and digitalization/technology. Different angles and perspectives are introduced, building upon mainstream theoretical frameworks, discussions, and primary and secondary research. As technology-enabled transformation in a globalized market is imperative to maintain growth, the book intends to develop a deep understanding of the current environment and of possible future scenarios necessary to keep growth and therefore propel businesses forward.

Keywords: Globalization; Digitalization; Technology (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33111-4_1

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DOI: 10.1007/978-3-031-33111-4_1

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