Platforms and International Business

Gaston Fornes and Maria Altamira
Additional contact information
Gaston Fornes: University of Bristol
Maria Altamira: UBI Business School

Chapter 4 in Digitalization, Technology and Global Business, 2023, pp 53-70 from Springer

Abstract: Abstract The chapter analyses the impact of digital platforms in the international expansion of businesses and discusses how they are shaping international business decisions, as well as the international strategy of companies. It also focuses on the key role they are having in the international expansion of small and medium enterprises. The discussion shows that platforms are having a positive impact on companies in the following areas: (i) they help companies to minimize the transaction costs of operating internationally; and not only that, they do this without the need for firms to internalize these transaction costs, (ii) they are changing consumption patterns and therefore opening new markets and demand both domestically and internationally, and (iii) they have been vital in reducing the liability of foreignness as they provide almost direct access to the final consumer regardless of where the producer is located. Challenges and future directions are also discussed, and examples are provided to illustrate the discussion.

Keywords: Digital platforms; International expansion; International growth; SMEs (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33111-4_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031331114

DOI: 10.1007/978-3-031-33111-4_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().