Business Models in 5G/6G Mobile Communications

Petri Ahokangas (), Annabeth Aagaard (), Irina Atkova (), Seppo Yrjölä () and Marja Matinmikko-Blue ()
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Petri Ahokangas: University of Oulu
Annabeth Aagaard: Aarhus University
Irina Atkova: University of Oulu
Seppo Yrjölä: University of Oulu
Marja Matinmikko-Blue: University of Oulu

Chapter Chapter 6 in The Changing World of Mobile Communications, 2024, pp 137-165 from Springer

Abstract: Abstract Business models in mobile communication have remained surprisingly stable up to 4G. 5G and beyond generations will bring a fundamental change to how mobile connectivity is deployed and commercialized. This chapter explores value capture on 5G and 6G by looking at the business opportunities, business models, and changing platform-based business ecosystems of the future that extend beyond traditional company boundaries. Combining technology and strategy perspectives, six baseline business models are presented for 5G: General bit-pipe, Segmented specialized service, Wholesale service local operator, Retail service local operator, Vertical service operator, and Context service local operator. Additionally, 6GMNO, OTT operator, Edge operator, Telco broker, and Service-flow business models are envisioned for 6G. The chapter concludes by characterizing the future mobile communications business models as vertically, horizontally, or obliquely structured ecosystems.

Keywords: Business model; Business model innovation; Ecosystem; Platform; Strategy; Internationalization; Service; Disruption; 5G; 6G (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33191-6_6

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DOI: 10.1007/978-3-031-33191-6_6

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