The Challenge of Overproduction and Overconsumption

Gabriella Wulff ()
Additional contact information
Gabriella Wulff: University of Borås

Chapter 13 in The Future of Consumption, 2024, pp 205-223 from Springer

Abstract: Abstract A challenge facing our future society is how to address the excess volumes being produced and consumed, as our current lifestyles are threatening planetary boundaries. The fashion industry is one that has a major impact on the environment. While previous research on the industry has focused on either unsustainable production or consumption, this study demonstrates how overproduction and overconsumption are linked by conceptualising discounting as the missing link. The study clarifies how discounting, on the one hand, is a sign of overproduction and, on the other, how discounting sustains a high degree of consumption inside and outside firms. Using an ethnographic study of the Swedish fashion industry, three types of discounting practices were identified: pre-season, in-season, and end-of-season sales. The reasons for discounting were grouped into four categories: procurement, financial and spatial, market, and design. Most retailers reported discounting as problematic, but difficult to eliminate. Hence, companies have developed strategies for reducing end-of-season sales, for example, optimising the supply chain and stimulating the market, as well as alternative solutions with a more sustainable future consumption at their core. The final discussion revolves around alternative solutions for how to address the issues of overproduction and overconsumption in the future.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33246-3_13

Ordering information: This item can be ordered from
http://www.springer.com/9783031332463

DOI: 10.1007/978-3-031-33246-3_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().