Create Tomorrow’s Vintage

Kevin Gelsi () and Sandya Lang
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Kevin Gelsi: Nudie Jeans Co.
Sandya Lang: Nudie Jeans Co.

Chapter 14 in The Future of Consumption, 2024, pp 225-229 from Springer

Abstract: Abstract Founded by Maria Erixon Levin, Joakim Levin, and Palle Stenberg in Gothenburg in 2001, Nudie Jeans Co is a Swedish denim company recognized for its work with sustainability, both environmentally and socially. Kevin Gelsi, Nudie Jeans’s Circular Product Manager, describes how Nudie Jeans Co, with its denim selection made from 100% organic cotton, its transparent production, and its repair, reuse and recycle program, both provides and maintains a tradition that is true to the history of denim and its characteristics.

Date: 2024
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DOI: 10.1007/978-3-031-33246-3_14

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