The Future of Grocery Retail

Rickard Sandahl
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Rickard Sandahl: Mylla.se

Chapter 7 in The Future of Consumption, 2024, pp 121-124 from Springer

Abstract: Abstract Mylla.se is a digital marketplace where food producers sell directly to their markets. Mylla’s mission is to reduce the distance between those producing food and those consuming it. By removing the middlemen, producers get paid better and buyers get a better price. Founder Rickard Sandahl describes how Mylla’s platform facilitates relationships between producers and consumers which are better for people, the environment, and the local economy.

Date: 2024
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DOI: 10.1007/978-3-031-33246-3_7

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