Introduction: Managing in a Hyper-VUCA World

Raphael Bömelburg () and Oliver Gassmann ()
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Raphael Bömelburg: University of St. Gallen
Oliver Gassmann: University of St. Gallen

Chapter Chapter 1 in Collaborative Advantage, 2024, pp 3-10 from Springer

Abstract: Abstract How can managers thrive in the new competitive environment characterized by unprecedented volatility and uncertainty? The best leaders build unapologetically open organizations that allow them to seamlessly leverage resources from their entire ecosystem. This collaborative advantage takes the lessons from agile product management and applies them to transformation management: From “build, measure, learn” to “innovate, scale, transform.” The rest of the book explores actionable pathways based on concrete case studies and personal success recipes from some of the most successful transformation leaders in the world.

Date: 2024
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DOI: 10.1007/978-3-031-36306-1_1

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