The Constant Struggle for Survival of Ssangyong Motor, 1997–2019

A.J. Jacobs

Chapter Chapter 13 in The Korean Automotive Industry, Volume 2, 2023, pp 423-450 from Springer

Abstract: Abstract This chapter chronicles the ever-uncertain plight of Ssangyong Motor between 1997 and 2019. It begins by providing some background on the automaker through 1996, including its technology tie-up with Daimler-Benz of Germany. In then provides a shortened outline of the Korean automaker’s failure, its eventual takeover by DMC, and its tumultuous time under its rival, between 1997 and 2001. Next, the chapter examines the Pyeongtaek-based firm’s independent meanderings after being left out of GM’s absorption of DMC. This surprisingly profitable period subsequently led to its acquisition by Shanghai Automotive Industry Company (SAIC) of China in 2004. Thereafter, a section reviews the two automakers’ failed marriage through 2009. This is followed by a discussion of Ssangyong Motor’s promising but ultimately unsuccessful relationship with M&M of India, between 2010 and 2019. The chapter then concludes by briefly summarizing the tiny automaker’s status and prospects for the future.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-36453-2_13

Ordering information: This item can be ordered from
http://www.springer.com/9783031364532

DOI: 10.1007/978-3-031-36453-2_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().