Kia Motors in Korea Under Hyundai, 1999–2010

A.J. Jacobs

Chapter Chapter 7 in The Korean Automotive Industry, Volume 2, 2023, pp 207-231 from Springer

Abstract: Abstract “Kia Motors in Korea under Hyundai, 1999–2010,” continues Kia’s story from Chapter 6, and outlines some of the major historical events during its first decade-plus under HMC, 1999 to 2010. In section one, Kia’s stunning first-year revival under HMC is chronicled. This is followed by a section that discusses the automaker’s model integration into and impressive second year under the Hyundai-Kia Automotive Group. The next two sections then examine Kia’s brief stagnation from 2001 to 2003, and then growth re-acceleration from 2004 to 2007. During the latter period, Kia Motors sold and produced more than one million vehicles for the very first time, while averaging more than 800,000 export deliveries per year. As discussed in the chapter’s final section, the related profitability then created a solid foundation for Korea’s second largest automaker during the remainder of the decade. This strong footing, coupled with rebounding domestic sales, enabled it to flourish even within the context of a second severe global financial crisis.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-36453-2_7

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DOI: 10.1007/978-3-031-36453-2_7

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