Introduction

Anna Marrucci and Riccardo Rialti
Additional contact information
Anna Marrucci: University of Pisa
Riccardo Rialti: University of Milan

Chapter Chapter 1 in Successful Digital Transformation Initiatives in SMEs, 2023, pp 1-4 from Springer

Abstract: Abstract The purpose of the book is to explore the importance of humanistic management postulated in fostering digital transformation in small and medium enterprises (SMEs). Relational goods have been identified as the main theoretical lens under which explore how humanistic principles could diffuse in the business and thereby change human attitude and behavior in respect of digital technologies underlying digital transformation. To do so, first literature on relational goods have been reviewed. Likewise, the authors examined literature on digital transformation and about Diffusion of Innovation Theory. Finally, a real-world case has been explored to assess the importance of such a kind of intangible goods on digital transformation.

Keywords: Humanistic management; Human behavior; Relational goods; Business ethics; Digital technologies; Digital transformation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-36465-5_1

Ordering information: This item can be ordered from
http://www.springer.com/9783031364655

DOI: 10.1007/978-3-031-36465-5_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().