Empirical Observation of the Importance of Relational Goods in SMEs

Anna Marrucci and Riccardo Rialti
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Anna Marrucci: University of Pisa
Riccardo Rialti: University of Milan

Chapter Chapter 5 in Successful Digital Transformation Initiatives in SMEs, 2023, pp 53-72 from Springer

Abstract: Abstract Building on Diffusion of Innovation (DOI) Theory and relational goods, real-world business cases have been explored. In particular, the analysis has been conducted through the use of a mixed-method analysis. Firstly, managers of the companies were interviewed to investigate how they nurture relationship within their respective organizations. Second, a survey has been administered to employees. Results show how relational goods fit within the DOI Theory and could help a smooth digital transformation process in SMEs.

Keywords: Digital transformation management; Case study; Structural equation modeling; Mixed-method analysis; Humanistic management; Digital strategies (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-36465-5_5

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DOI: 10.1007/978-3-031-36465-5_5

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