The Marketing Process in Bangladesh and Sri Lanka

John E. Spillan () and Mohammad Rahman ()
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John E. Spillan: University of North Carolina at Pembroke
Mohammad Rahman: University of North Carolina at Pembroke

Chapter Chapter 13 in Doing Business in Bangladesh and Sri Lanka, 2023, pp 247-263 from Springer

Abstract: Abstract Marketing is a business functionThe Marketing Process in Bangladesh and Sri Lanka that deals with customers. Marketing strategies focus on developing profitable customer relationships by offering and providing them with superior quality and satisfaction.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-37822-5_13

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DOI: 10.1007/978-3-031-37822-5_13

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