Jacques Offenbach and Johann Strauss II: Operettas, Waltzes, and the Value of Brands

Manuel Santos Redondo ()
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Manuel Santos Redondo: Complutense University of Madrid

Chapter Chapter 9 in On Music, Money and Markets, 2023, pp 185-207 from Springer

Abstract: Abstract In the second half of the nineteenth century, a growing urban middle-class population demanded entertainment. Operettas were commercially produced and performed, first in Paris, then all over the world. In a similar way, in 1830s, light dance music, particularly waltzes, were a craze for all social classes and a commercial success. We will consider two outstanding composers of this age: Jacques Offenbach (1819–1880) and Johann Strauss II (son) (1825–1899). Both were extremely talented musicians, composed for the massive audience, and were businessman of their productions. Both were global artist and toured through Europe and United States. The audience wanted not only their music, but to see and touch these early pop stars. The capitalist way of producing music and music theatre, linked to massive audiences and profits, was a crucial part of these changes.

Keywords: Cultural industry; Operetta; Offenbach; Jacques 1819–1880; Strauss; Johann; 1825–1899; Waltz (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-43226-2_9

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DOI: 10.1007/978-3-031-43226-2_9

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