Toolkit—New Customers and Product Development

Thea van der Westhuizen ()
Additional contact information
Thea van der Westhuizen: University of KwaZulu-Natal

Chapter Chapter 7 in Practical Tools for Youth Entrepreneurs, 2024, pp 161-185 from Springer

Abstract: Abstract This chapter gets downProduct development to the nitty–gritty of whatNew customers we are going to do: How we are going to Developdevelop a way of adding value and creating a product or service that is useful and sustainable. The key issue in the chapter is to be truly creative. The chapter discusses innovationInnovation and how our unique business offering is going to make money. So, we need to think about market research and the difference between marketing and sales. The chapter also discusses three ways to get into the market: business tendering, Starting a businessstarting a business with no products (‘Drop-shippingdrop-shipping’), and starting a business with no money. To start a business, we sell a product to a customer. The SHAPE Lean Model(s)Model highlights the importance of working out what people want; we then sell it to them and build an organisation that can continue doing this.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-44362-6_7

Ordering information: This item can be ordered from
http://www.springer.com/9783031443626

DOI: 10.1007/978-3-031-44362-6_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().