Introduction to the Business: Your Company

Peter Lorange and Karin Mugnaini
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Peter Lorange: IMD
Karin Mugnaini: IMD

Chapter 12 in The Future-Ready Leader, 2023, pp 101-102 from Springer

Abstract: Abstract What is a business really? Why do we establish them? How can we grow our own businesses, or those we work for? Our efforts and activities can benefit from observing and learning from business success stories, as well as those companies who have struggled or failed.

Date: 2023
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DOI: 10.1007/978-3-031-45090-7_12

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